Concept & Creative Treatment: Mahita Manikandan
Direction: Saba Gaziyani
Production: Dentsu Amplifi
Papa John's India needed food films for their launch — one per hero ingredient. Dough, sauce, cheese, meat.
The brief was ingredient-led but the films couldn't feel like ingredient demos. They had to be dynamic, funky, fun — and the food had to look genuinely good.
Each RTB film got its own visual logic and personality. The 45-second launch film brought it all together, with Danish Sait as the sceptic who gets completely won over.
The ingredients were so lovely. The brief was to show them off — so the challenge was figuring out how to do that four times without it feeling like the same film. Different movements, different energy per ingredient. We tried our best to keep each one distinct.
This one's the full picture. Danish walks in suspicious, leaves completely converted. The food shots in between had to do a lot of work.
I loved working on this project and they all came out so lovely!! The tomato sauce film especially. That first shot with the light playing on the tomatoes, local and imported together — it just looked really beautiful.
It came out really pretty. I'm so happy with it.
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